| FOR IMMEDIATE RELEASE April 30, 2026 — Ultra4 USA is proud to announce a new three-year partnership with SimpleTire, naming the company the Official Tire Retailer of Ultra4 USA. This partnership connects Ultra4 USA’s racers and fans with one of the nation’s leading online tire platforms, offering access to a wide selection of performance tires built to handle the demanding conditions seen across the series, from rocks and desert to mud, woods, and short course racing. “Ultra4 racing puts tires to the ultimate test,” said Jeremy Dickenson, a Ultra4 USA representative. “Partnering with SimpleTire gives our teams and fans a reliable, accessible resource to find the right tires for any terrain we race across.” SimpleTire will be integrated across Ultra4 USA events, digital platforms, and broadcast coverage, with a focus on real-world tire performance, driver insights, and educational content throughout the season. “Ultra4 racing is one of the toughest proving grounds for tire performance, where durability, traction, and reliability aren’t optional; they’re everything,” said Chris Daniele, a SimpleTire representative. “At SimpleTire, we’re focused on helping drivers find the right tire for how and where they drive, and this partnership allows us to connect directly with a community that truly understands the impact tires have on performance. We’re excited to support Ultra4 USA and bring that same level of confidence to racers and fans alike.” To kick off the partnership, Ultra4 USA racers and fans can receive 10% off their tire purchases at SimpleTire by using promo code SimpleTireUltra4 at checkout. The 2026 Ultra4 USA season continues to build momentum nationwide. For event updates, results, and to watch races live, visit Ultra4USA.com and the Ultra4 USA YouTube channel. To learn more or shop tires, visit www.simpletire.com. About SimpleTire Based in Philadelphia, SimpleTire is an online tire retailer dedicated to relentlessly reinventing tire replacement to make it “way simple, way better.” The company’s business model connects independent tire distributors and 25,000+ installation partners nationwide into a seamless e-commerce network, offering customers access to an unparalleled inventory of tires from hundreds of brands and a comprehensive tire replacement experience. SimpleTire sells tires in all categories, including Passenger, Light truck, Commercial, Agriculture, OTR, Industrial, ATV, Antique, and various specialties. For more information, visit www.simpletire.com. SimpleTire Awards & Accolades 2026 Newsweek Best Online Shops Ranked #1 Best Place to Buy Tires Online and Save Hundreds in 2025 by Car Talk 2025 Newsweek Best Online Shops 2024 Newsweek Best Online Shops 2023 Newsweek Best Online Shops 2022 Philadelphia Inquirer Top Workplaces (Midsize Companies) 2022 Tire Business Best Places to Work Finalist 2020 Tire Business Best Places to Work Winner 2020 Philadelphia Inquirer Top Workplaces (Small Companies) 2019, 2018 Inc. Magazine Fastest-Growing Companies in America |
